Lasting impressions
We’re proud of our clients, from start-ups to world-renowned brands, and we’re proud of the work we’ve done for them. So allow us to show off, just a little.
Measuring success
We gauge shopper response to keep the work we do up-to-date and data-driven, enabling our clients to make the most informed decisions possible. Innovation is the key to sustained success.
The challenge
Obtain qualitative data on various elements of enhanced imagery and content to understand whether these elements, when used to tell a compelling and cohesive product story, effectively educate customers on the product’s features and encourages them to buy.
The project
Customized content that optimizes a pre-established set of modules, guidelines, and specifications to tell a compelling and cohesive story across two key areas of a product detail page: above the fold, what shoppers see first on a page, and below the fold, what shoppers see as they scroll down.
What we provide
Compelling story told through eye-catching images
Sample size of 185 online shoppers who bought or were planning to buy in our category within 6 months
Optimized creative content based on data and insights
The payoff
Some expected insights and some new findings
Positive influencers:
“New” badge
“Learn more” suggestion
Our Feature Image assets were voted as most informative by 98% of respondents
Feature Image assets positively influenced 72% to buy
No one looks at Page 2
Search engine optimization can make or break your digital strategy; if no one can find your product or your brand, that’s going to affect sales.
Our team knows how to optimize your content for relevant search results and specific retailer algorithms, without disrupting the flow of the story being told.
The challenge
Our client needed to push their product to the first search page of one of the biggest global digital marketplaces. In a highly competitive category, with the stringent rules of the marketplace, we were tasked with conquering the algorithm to champion the product.
What we provide
Keywords for visibility
Longtail keywords increase product searchability
Strict adherence to marketplace rules banning “deceptive or harmful” words such as “eco-friendly”
Keywords match product specification, increasing shopper ease
Optimized product title, feature bullets, product description and backend text
Use of proprietary algorithm best practices
The payoff
Achieved goal of landing on first SERP (search engine results page)
Improved match-up of specific shopper segment to specific client product
Retailer syndication
With so many retailer choices, consistency and meaningful content is necessary to increase awareness and visibility. No matter if shoppers choose Staples, Best Buy, Costco, Sam’s Club, Walmart, Office Depot/Office Max, or Target, our custom-designed pages are built to ensure a consistent shopping experience.
Our experience with syndication partners such as 1WorldSync, Syndigo, and FlixMedia allows us to focus our efforts on strategic brand elements, key selling points, and instantly recognizable design that is fluid and intentional in educating shoppers and capturing interest.
The challenge
Our client’s nascent brand had only one product offering at the time, but needed to grow their customer base and increase revenue by being available at 4 major retailer sites: Target, Walmart, Bed Bath & Beyond, and buybuy BABY.
What we provide
Enhanced gallery images provide education and branding opportunities
Intimate familiarity with syndication platform used by all 4 retailers
Optimized full-length page to drive traffic
Offer shopper choice of purchase amount with product multipacks
FAQ establishes trust by addressing safety concerns and aligning with shopper values
The payoff
Over 600x increase in sales (Yes, really! At launch, sales were ~180 units and 12 months later, sales increased to 114K+ units.)
Over 600x increase in content views (Not a typo! At launch, content views numbered 564; 12 months later, views had increased to 371K.)
Seeing the massive benefits of starting a digital marketing plan at the ground floor—plus incredible bragging rights
Amazon from A to Z
In the digital marketplace, Amazon is a giant that requires finesse and knowhow to fully utilize. Our team has spent countless hours testing and rearranging Amazon’s modules like a Rubix cube with a thousand different combinations.
We create pages for our clients with optimized content, products, and Amazon’s available modules that meet the needs of returning customers, and is both engaging and visually appealing for prospective buyers.
The challenge
When you have a product that’s an industry first, positioning needs to be more nuanced as you introduce the new product to your customer base. Our client’s revolutionary Smart Printing program provided added value to existing hardware through free ink delivery, advanced smart app features, special offers, and an emphasis on sustainability. Knowing the impact of these benefits on the consumer brand relationship, we needed to highlight them in an easily digestible narrative.
What we provide
End-to-end services from strategy, design, publishing, and post-launch
Visually seamless page using available page modules
Video editing and impactful graphics following latest brand guidelines
Quick scan images answering frequently asked questions and shopper feedback
Comparison charts help to upsell by illustrating step ups in specifications within product series
SEO-optimized messaging and product title, with high ranking keywords in backend
The payoff
35% savings in overall project cost
Increased searchability and adherence to strict Amazon guidelines without compromising on hard-hitting key selling points
Easily digestible navigation from top of page to bottom on both desktop and mobile devices that tells cohesive, logical story relevant to the shopper
Consistent visual design throughout page contributes to brand ownership